If you’re intrigued by marketing but afraid that it may not be for you as you aren’t a ‘people-person’, then you’re in luck. There are plenty of jobs in marketing for introverts and extroverts alike.
While marketing might seem like a field in which only the boisterous and most people-people or people-person would thrive, you’ll find quite the opposite is true. While there are positions where extroverts may be better suited, in many situations marketing is a field where many of the tasks are completed individually. While you will need teamwork skills, you won’t necessarily need to deal with clients and the general public on a constant basis—a relieving fact for most introverts.
Check out these 10 marketing jobs for introverts, including average salaries and descriptions.
1. Content Writer
Content writers are in charge of getting the words onto the page. This might include writing blog posts, revising existing content, or creating marketing materials. Content writers tend to focus more on information content whereas copywriters work to write more sales-focused copy.
As a content writer, your key responsibilities will be:
- Develop content for email, websites, product descriptions, blogs, and videos
- Use SEO strategies to optimize writing
- Do research and create content that is on-brand
To qualify to be a content writer, you’ll likely need the have the following:
- A portfolio showing work (spec or published)
- Strong grasp of the English language
- Proficiency with writing programs like Google Docs
- Ability to adapt to different brand voices
- Understanding of SEO best practices
Average salary: $49,000
Why it’s a good match for introverts: Writing is known for being a lonely profession. As a content writer, your sole focus will be on producing high-quality content. While you will likely have to read briefs and review assignment expectations with people on your team, it is highly unlikely that you’ll be dealing with people for more than one percent of your day.
2. Web Designer
Average salary: $52,000
Why it’s a good match for introverts: As a web designer, your focus will be on creating websites for your employer’s clients. This is not generally a client-facing role.
3. Marketing Assistant or Marketing Specialists
These positions come in additional flavors like: Digital Marketing Specialist.
Average salary: $52,000
Why it’s a good match for introverts: Depending upon the marketing specialist position you take, you may have to deal with people more or less. Keep this in mind when interviewing to ensure you wind up in a work environment that doesn’t exhaust you with constant interaction with people.
Average salary: $54,000
Why it’s a good match for introverts: Copywriters, as with content writers, are focused on creating copy. These are generally not client-facing positions.
5. SEO Specialist
Average salary: $53,000
Why it’s a good match for introverts: SEO specialists focus on improving SEO for their clients. Unless your specific role is client-facing, you likely won’t have to deal with anyone other than your co-workers and maybe a few emails to clients.
6. Market Researcher
Average salary: $60,000
Why it’s a good match for introverts: This is a role that focuses on research but keep in mind, some of this research may mean you are working with people to collect the data. However, this position doesn’t require the same client-friendly, extroverted personality that can be exhausting for introverts to put on.
7. Content Manager
Average salary: $60,000
Why it’s a good match for introverts: As a content manager, your job will focus on making sure clients or the company you work for have a solid content strategy. You will likely only need to work with subject matter experts, freelance writers, or other people on your team with minimal exposure to dealing with the public.
Average salary: $50,000
Why it’s a good match for introverts: The main focus of your job as an editor will focus on editing writing. While you will need to work with people in passing, it won’t absorb most of your day which can help introverts from feeling too fatigued at the end of a work day.
9. Graphic Designer
Average salary: $51,000
Why it’s a good match for introverts: As a graphic designer, most of your work will deal with producing designs You will need to work with people on your team or communicate with clients, but it won’t be the sole focus of your job.
10. Film or Video Editor
Average salary: $45,000
Why it’s a good match for introverts: As a film or video editor, most of your work will deal with producing the final product of a video. You will need to work with people on your team or communicate with clients, but it won’t be the sole focus of your job.
Can introverts be in marketing?
Absolutely! Introverts can work in marketing and will often find they fit right in. Because much of marketing work is done with an internal team and tasks are completed individually, those who are introverted will find they don’t have to deal with people as much as in other fields.
Is marketing bad for introverts?
Marketing is not bad for introverts, although some areas of marketing may not be a good fit for introverts. For example, positions in account services at marketing agencies will not be a good fit for introverts as the majority of your job relies on communicating with people and handling clients.
Is digital marketing a good career for introverts?
Digital marketing is a great career for introverts. There are many areas you can branch into as an introvert depending on your skillset. These areas include analytics, content, and design. Digital marketing is a vast field and there’s a good fit for every type of introvert.